Join instructor, Joe Formica, in this practical, hands-on workshop on designing pricing pages that convert. Pricing pages are one of the most critical –and trickiest – points in the user journey. Joe will walk you through testing and improving an example pricing page, showing how quick research and simple design tweaks can have a huge impact on clarity, trust, and conversions.
If you’re a product designer, marketer, or founder, you’ll learn how to create pricing pages that guide users with confidence and encourage signups without overwhelming them.
Key topics covered:
Clearly communicating plan options and key features
Building trust and confidence to reduce hesitation
Highlighting benefits without overloading users
Identifying and fixing friction with research-backed improvements
Template from the workshop:
Use this FigJam template to keep building your skills, run tests on your own pricing pages, and make impactful improvements that boost clarity and conversions.
About the hosts
Joe Formica leads workshops and creates educational content at Lyssna, bringing over 10 years of experience in UX and education. His practical, hands-on teaching approach has helped thousands of designers develop their skills and create better products.
Transcript
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